Archive for September, 2009

Key to be Success

Wednesday, September 16th, 2009

Whether you are a business person, a struggling actor or even a writer/journalist, you have to get the right timing. You see, timing seems to play such a significant role or function in any kind of success. It is so easy to see how timing is very essential for business people. They have to deliver their products and services in a timely and prompt manner—not very early nor too late to meet the particular needs of every client or customer. Also, it’s easy to see how very essential timing is for actors and thespians. Usually actors are on stage or in one scene, with another actor or group of actors and each action and every bit of dialogue from the actor is created and designed to combine with the actions and dialogue of the other performers.

Even if only one actor in the scene or the group gets the timing wrong, it distracts and throws off the timing for the whole team and eventually the story falls flat also. For a writer or journalist, timing is also very crucial. It plays such a huge part in a variety of ways. The world of writing is extremely competitive. So first and foremost, writers or journalists have to be very quick at responding to ads for writing jobs or writing assignments. And to quote a famous adage, “he who hesitates is lost.” And the writer or journalist who delay or does not fire off quickly a query or a cover letter in response to an available current job posting usually loses that job to a writer who did.

Then, writers also have to know how to pick up on the latest trends, events and happenings and then turn them into catchy and interesting stories and/or articles that would appeal not only to their readers, but first to the editors who would be interested to buy these kinds of pieces. Writers should also create and build a sense of “timing” by trying to keep up with different and diverse markets they wish to write an article or story for and then learning to “expect or anticipate” the needs of the editor for that publication. And that is why different and varied articles or stories out there regarding writing encourage and foster most journalists and writers to read and peruse numerous issues of any publication they hope to write for prior to querying or submitting anything.

Reviewing and perusing past and back issues aids the freelance writer see and understand what types of topics or issues have been recently covered and which ones would more likely to interest and appeal to the editor. It is actually such fun to have an editor that responds to your queries and say, Yes, I had been thinking about a story or article on that topic for such a long time now, but I just haven’t gotten around to assigning it. I would be very glad to have you write for it. Your timing for this piece is just absolutely perfect!”

Marketing Without Problem

Wednesday, September 16th, 2009

We often get frustrated with the outcome of our marketing efforts. Most of the time, we get lackluster results rather than what we expect. Even with a marketing campaign supported by real data gathered methodically and conscientiously, we most often than not fall prey to promotional gimmicks that are created on a whim. Instead of planning carefully and strategically, our impulse is to run promotions based on the latest media trend.

This is especially true nowadays when we are working on a limited budget for our marketing campaigns, not to mention that consumers are now curbing their buying activities. Just because business is slow, we tend to go for media trends that may be offering a great rate or even those that are fashionable, hoping that these media gimmicks will help get our business out of the doldrums.

However, although these marketing activities can help us gain attention from our target clients, they lack what it takes to build brand value. Instead of focusing on giving more meaning to our marketing efforts, we tend to go for something that would give us instant attention for quick repair of our situation. It is like applying first-aid for temporary relief. Our pain would be taken cared of for now…but it will not last very long.

So rather than go for instant marketing gimmicks to attract attention, why not make our marketing campaigns more meaningful? Instead of putting more weight on instant sales, we have to work on creating stable relationships with our target clients.

Marketing campaigns such as booklet printing or printing booklets may mean immediate results that can increase our sales. But it should not just stop on that one transaction. When printing booklets for example, you have to consider longer relationships where your clients would want to go back to purchase your products again and again. This means targeting on encouraging more repeat business from your customers so you can help your business survive in your chosen industry. You have to capitalize on what you have to offer and make sure that you build brand value from these benefits.

How do we do this then? By focusing our efforts on defining clearly our target market and the right message to give them. Our marketing campaign definitely would have more meaning to our target audience if the message we give them is what they are looking for. Having the right message for the right target audience goes a long way in having a meaningful and effective marketing strategy that would bring in a huge difference between having a successful business and a failed one. By providing your target clients with the right message, you are able to help your clients make a wise decision whenever they purchase your products and services.